Seidler is a New York–based jewelry and accessories house founded by designer Benjamin Seidler. Reimagining the rich decorative tradition of American fashion jewelry through a contemporary, worldly lens, the house brings together architectural precision, a romantic sensibility and artisanal Italian craftsmanship.
The house draws on Seidler’s British-Austrian heritage and international upbringing, Wiener Werkstätte graphics and the optimism and easy elegance of mid-century American jewelry, as well as the more intimate visual world of dressing tables and makeup palettes, ribbons, keepsakes and shades of peach pink — objects and images shaped by memory, family life and personal meaning.
Each piece is handcrafted in Florence, Italy, and considered three-dimensionally — front and back, inside and out — with an emphasis on movement, reversibility and transformation.
The house emblem, a fawn, is both a symbol of renewal, tenderness and enduring love and a personal reference to Seidler’s youngest daughter, Fawn.
Benjamin Seidler
Benjamin Seidler is a New York–based designer who has designed jewelry and accessories for European and American fashion houses including Chloé, Ralph Lauren, Gabriela Hearst, Acne Studios and Tiffany & Co., amongst others.
British-born and raised in Rome, Italy, Seidler studied Fashion at Central Saint Martins and Architecture at the University of Cambridge. That combination shapes a creative approach that balances sculptural form with emotional resonance, creating pieces that adapt to different moments, bring joy and become part of new memories.
His designs and illustrations have appeared in Vogue, The New York Times, T Magazine and Harper’s Bazaar.